Ari Levela
Finnish creative director and visual designer

With a career spanning hundreds of live TV broadcasts and music performances, Ari has become one of the most trusted names in large-scale live show design and direction.

Since 2020, Ari has served as the visual director and creative lead for UMK – Finland’s national selection for the Eurovision Song Contest. Between 2021 and 2025, he represented Finland at Eurovision, and in 2025 expanded his role internationally, contributing as visual director to the Austrian and Cypriot delegations.

Ari is also the long-time creative director and show producer for music TV shows like The Voice of Finland, and has led the visual direction of Finland’s premier music awards show, the EMMA Gala (the Finnish Grammys), since 2019. Ari has also worked as a visual designer and content creator, crafting performances for theatre stages — including the Finnish National Opera and Ballet.